MBA
Sales Management & Strategy, MBA Elective Curriculum
B2B Marketing, MBA Elective Curriculum
Marketing Strategy, MBA Required Curriculum
Executive Education
Sales Management & Strategy, Open Enrollment
Managing Sales Teams and Distribution Channels, Open Enrollment
Business Marketing Strategies, Open Enrollment
Chung, Doug J., and Kay R. Koo, "The Role of Cultural Diversity in Creating Value: A Case Study of South Korea's Pop Band BTS," Asia Pacific Business Review, 29(5): 1275-1299
Chung, Doug J., and Kay R. Koo, “BTS & ARMY,” HBS Teaching Note 523-031
Chung, Doug J., and Kay R. Koo, “BTS & ARMY,” HBS Case 522-077
Chung, Doug J., “Rolex SA,” HBS Case 521-034
Chung, Doug J., “Sales Force Compensation,” HBS Module Note 520-084
Chung, Doug J., “Commercial Sales Transformation at Microsoft,” HBS Teaching Note 520-038
Chung, Doug J., “Commercial Sales Transformation at Microsoft,” HBS Case 519-054
Chung, Doug J., “Qualtrics,” HBS Teaching Note 520-059
Chung, Doug J., and James M. Lattin, “Qualtrics (A),” HBS Case 518-082
Chung, Doug J., and James M. Lattin, “Qualtrics (B),” HBS Supplement 518-083
Chung, Doug J., and James M. Lattin, “Qualtrics (C),” HBS Supplement 518-084
Chung, Doug J., “Sales Force Management at Nobel Ilac,” HBS Teaching Note 520-057
Chung, Doug J., and Gamze Yucaoglu, “Sales Force Management at Nobel Ilac,” HBS Case 519-067
Chung, Doug J., “Roush Performance: How to Design a Sales Force Compensation Plan,” HBS Teaching Note 520-030
Chung, Doug J., “Roush Performance: How to Design a Sales Force Compensation Plan,” HBS Case 519-066
Chung, Doug J., “Kjell and Company: Motivating Salespeople with Incentive Compensation,” HBS Teaching Note 519-100
Chung, Doug J., “Kjell and Company: Motivating Salespeople with Incentive Compensation (A),” HBS Case 517-090
Chung, Doug J., “Kjell and Company: Motivating Salespeople with Incentive Compensation (B),” HBS Supplement 517-133
Chung, Doug J., “Kjell and Company: Motivating Salespeople with Incentive Compensation (C),” HBS Supplement 519-095
Chung, Doug J., “Kjell and Company: Motivating Salespeople with Incentive Compensation (D),” HBS Supplement 519-096
Chung, Doug J., and Mariana Cal and Fernanda Miguel, “Devesa: Bringing Back the Glory of Argentine Beef,” HBS Case 519-002
Chung, Doug J., “Medicetra Medtech Company, Inc.,” HBS Case 518-049
Chung, Doug J., and Sarah Mehta, “Luminopia: Improving Treatment for Visual Disorders,” HBS Case 017-065
Chung, Doug J. and Mayuka Yamasaki, “Cyberdyne: A Leap to the Future,” HBS Teaching Note 516-114
Chung, Doug J. and Mayuka Yamasaki, “Cyberdyne: A Leap to the Future,” HBS Case 516-072
Chung, Doug J., “Janalakshmi Financial Services’ HR Dilemma,” HBS Teaching Note 516-115
Chung, Doug J. and Radhika Kak, “Janalakshmi Financial Services’ HR Dilemma,” HBS Case 516-039
Chung, Doug J., “ANA”, HBS Teaching Note 516-063
Chung, Doug J. and Mayuka Yamasaki, “ANA (A),” HBS Case 515-034
Chung, Doug J. and Mayuka Yamasaki, “ANA (B),” HBS Supplement 516-054
Chung, Doug J., “Outotec,” HBS Teaching Note 514-120
Dolan, Robert J. and Doug J. Chung, “Outotec (A): Project Capture,” HBS Case 514-064
Dolan, Robert J. and Doug J. Chung, “Outotec (B): Action Plan,” HBS Supplement 514-065
Chung, Doug J. and Das Narayandas, “Sales Force Design and Management,” Teaching Note, HBS Publishing 8216
Chung, Doug J. and Das Narayandas, “Sales Force Design and Management,” Core Curriculum, HBS Publishing 8213